For the global launch of Nothing’s new CMF product range, we executed a detailed creative production strategy with a focus on high-impact brand films. Our work included advanced CGI, sophisticated VFX, and precise 3D rendering to create visually stunning brand assets that showcased the product's innovation. The brand and product films were supported by high-quality product renders and lifestyle stills. The complex CGI and dynamic VFX provided a rich, engaging visual narrative, setting a high standard for the product’s global introduction. Additionally, we developed a comprehensive brand playbook to ensure consistent messaging across all platforms, with the main emphasis on delivering exceptional film content that made a significant impact.