Nothing CMF Campaign

Introducing CMF to the World: A Global Creative Showcase
Campaign
3D Motion
For the global launch of Nothing’s new CMF product range, we executed a detailed creative production strategy with a focus on high-impact brand films. Our work included advanced CGI, sophisticated VFX, and precise 3D rendering to create visually stunning brand assets that showcased the product's innovation. The brand and product films were supported by high-quality product renders and lifestyle stills. The complex CGI and dynamic VFX provided a rich, engaging visual narrative, setting a high standard for the product’s global introduction. Additionally, we developed a comprehensive brand playbook to ensure consistent messaging across all platforms, with the main emphasis on delivering exceptional film content that made a significant impact.
Brand:
CMF by Nothing
Brand team:
Ryan L., Melissa Murray-Serter, Pranay Rao, Harsh Shroff, Bhavna Singh, Nicholas Akinnibosun, Dara Hélène Stantchev, Kevin Victor P., Dhruv Goyal, Eloise Pates, Monica He, Kira Xu
Conceptualized and Produced by:
Kulfi Collective
CCO & Director:
Akshat Gupt
COO:
Manoti Jain
DOP:
Mithesh Mirchandani
Music Production:
Felt Music (Max Beattie and Milo Hywel)
Account Director:
Akshat Gupt and Dinkar Dwivedi
Project Manager:
Tashi Jain
Head Of production:
Kalpit Damania
Executive Producer - Ops:
Sunny Dixit
DA:
Priya Shetty
Chief Assistant Director:
Glycen Lewis
2nd AD:
Vivin Malcom
3rd AD:
Vineet Nayak
1st AC:
Shiv Karal
Focus Puller:
Sanji Tamakar
Grips Team:
Javed Khan and Team
Production Designer:
Arzoo Ali
Art Team:
Mahesh Vishwakarma, Niharika Mavuri
Casting Agency:
Auraa Talents
Talent:
Ana Beatriz, Camilly, Nia Bernal, Tony, Ben, Ana Julia, Bangshing, Aluou, Osama, Gabriel
Costume Stylist:
Lovdeep Gulyani
Hair and Makeup:
ArzooSara Cappella and Team Ali
Offline Editor:
Sahib Srivastava
Finance Team:
Abhinandan Jain, Unmesh Yesane, Antara Majumdar, Mohd Ubaid
Legal Team:
Shria Tikoo, Kavitha Iyer
Assistant Editor:
Subhaash Matwa
Line Producer:
Ravi Sharma (Cross The Line Production)
Production Manager:
Shiv Singh and Karan Lahane
Production Supervisor:
Ilyas Sheikh
Production Assistant:
Hussain Gurav, Ratan Wavalkar
Gaffer:
Rajesh
Light Equipment:
Light Craft
Camera Equipment:
Louis
Animation & Post Production:
Post Office Studios
CCO:
Aditya Tawde
CGI Directors:
Aditya Tawde & Harsh Sharma
ACD:
Joydeep Chowdhury and Prasad Kelkar
Executive Produce:
Tintu K. Philip
Senior Creative Producer:
Ankur Chakravarty
Art Director ( CGI ):
Christoph Strohfeld
3D Artists:
Benjamin Hodges, James Holland, Berk Budal, Vasil Kuzmich, Aadhav Ravi, Saurabh, Appa Chandra, Sailesh Kumar, Konstantin Kliuchenia, Sanat Sapuanov, Mohit Chauhan, Yósmar Díaz, Rob Juárez, Sebas Zuluaga
3D Modelling:
Ares Studio
3D Modelling:
Ares Studio
2D Designers:
Nicole George, Shradha Verma, Tanmoy Dhar, Minal Dusane, Robin Chakraborty
2D Motion Designers:
Vignesh Sp, Unnikrishnan, Rashi
VFX & Post Production:
Cam Studios
Online & Grade:
After Studio
Colorist:
Christian Leiva
Associate Colorist:
Saurav Negi
Di Line Producer:
Sanjay Gupta
Online Artist:
Prem Pehekar
Associate Online Artist:
Suraj Both
Additional Edit:
Akhtar Shaikh, Karan Kundnani, Savni
Post Producers:
Soul Curry Media (Vivaan and Muskaan)