Loop Learning

The aim here was to create an explainer video of 90 secs and 8 product feature/marketing videos of 30 secs each. The explainer film emphasised on making the target audience understand the looplearing website and how to use it efficiently. It focused on the benefits it brings, opening new doors for teaching and learning for teachers and students alike. Our messaging and tonality of the marketing films were crisp, and the focus was to attract teachers to visit the website and register. These videos showcase various features of the tool that will grab the audience’s attention through a visually stimulating journey using a stylized treatment and building a cohesive visual language that uplift this storytelling. We used 2D animation techniques along with a hint of cel animation to add fluidity to the narrative. Beautiful motion design elements animate in order to highlight certain features and guide the viewer's attention towards it.