Da Da Ding

Nike
2D Motion
Content
Da Da Ding was a campaign launched by Nike to celebrate women athletes in India. It was led by a song and a music video, and they asked us to help them create the lyric video for the campaign. The approach for this film was fairly layered; being a branded lyric video, we wanted to showcase the brand and its products, but also wanted to infuse the film with the brand's, and more specifically the campaign's ethos.
Agency:
Weiden+Kennedy
Executive Producer:
Advait Gupt
Director:
Akshat Gupt
Animation Director:
Aditya Tawde
Lead Producer:
Manoti Jain
Graphics Team:
Manmayee Desai, Aditi Dash, Bhanushankar Bhartia, C.K.Issac
Motion Graphics:
Harsh Sharma and Kunal Prabhu
Script:
Nandita Gupta
Voiceover Artist:
Prerna Chawla
Cel Animation:
Adarsh Panicker, Mayukh Goswami